DC Solar
Branding, Identity, Website Design
Summary
Since 2004, DC Solar has been manufacturing and leasing solar-powered generators, light towers, telecommunications equipment, and electric vehicle charging stations. Their product portfolio serves the off-grid needs of a diverse set of industries, including agriculture, construction, emergency relief, entertainment, events, and telecommunications.
Working with the company’s founders and marketing team, Clancy Schaer solidified DC Solar’s positioning and developed its brand platform, designed a new logo mark and corporate style guide, and then completed the site architecture, design and development for the launch of DC’s product and corporate websites.
The artists and crowds you see at Coachella reflect the same ideals that drive DC Solar and the solar movement, in general. It’s about innovation. It’s about the future.